
Australians are doubling down on their commitment to health and wellbeing, with new data from Beforepay’s March Cost of Living Index revealing an 8.3% rise in fitness and health spending— the strongest growth across all categories for the month. Daily average spending rose to $64.68 in March, a moderate 1.1% increase from $63.98 in February. Compared to March 2024, the Index has climbed 7.3%, continuing a steady upward trend that mirrors inflationary pressures across the economy.
The health and fitness category stood out as consumers spent an average of $3.39 per day, up from $3.13 in February. Spending for the category also saw the biggest increase year-on-year, up 20.6% from $2.81 in March 2024.

Spending on entertainment and leisure also rose month-on-month, up 3.4% to $4.83, as did food and drink which increased 2.1% to $11.02. Utilities continue to increase, with daily average spend creeping up 2.8%. Durable shopping also edged up slightly by 1.9%.
In contrast, some categories recorded modest declines. Grocery spending fell 0.7% to $14.78. Meanwhile petrol and auto spending declined 2.0% and general shopping dropped just 0.3%.
The March 2025 Beforepay Cost of Living Index draws on real-time data from over 440,000 users, offering unique insights into how Australians are managing everyday expenses in a changing economic landscape.
Below is a full month-by-month breakdown over the last 12 months. See sub-category descriptions here.

For more information contact mediaenquiries@beforepay.com.au.
Below are brief descriptions that outline the type of expenses applicable to each spending category.
Grocery stores where raw vegetables and meat are sold.
Any restaurant, pub or vendor that sells food that is not prepared or processed, i.e. not groceries.
Any spending on petrol, car maintenance and car accessories.
Spending on non-edible, non-durable goods, i.e. clothing, shoes, consumer packaged goods.
Spending on electricity, gas (home) and phone.
Movie streaming, tickets, mobile and console gaming, hobbies, bookshops and other recreation expenses.
Spending on long lasting products, such as white goods.
Any expenses on gyms, health insurance and chemists.
About the Beforepay Cost of Living Index
The Beforepay Cost of Living Index shows the average daily spend of Beforepay registered users across multiple household expense categories. As of March 2024, the average annual individual Beforepay customer gross income was $65,783 (counting only the main source of income) with a broadly representative geographic and gender breakdown. The data may vary depending on the main bank account linked with Beforepay. To the maximum extent permitted by law, Beforepay and its related bodies corporate, make no representation or warranty, express or implied, as to the accuracy, completeness, timeliness or reliability of the contents of this article and do not accept any liability for any loss whatsoever arising from the use of this article or its contents or otherwise arising in connection with it. The Beforepay Cost of Living Index shows the average daily spend of Beforepay registered users across multiple household expense categories.
Disclaimer: Information provided by Beforepay is factual information only and does not constitute financial, legal or tax advice. The views expressed in articles, including those of guest contributors, are general commentary only and should not be relied upon as a substitute for professional advice. While Beforepay Group Limited and its related bodies corporate believe the information provided is accurate at the time of publication, no representation or warranty is made as to its accuracy, completeness or reliability. To the extent permitted by law, Beforepay disclaims all liability arising from reliance on this information. Please read our Terms of Service before using Beforepay’s services.
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